11 Compelling Reasons To AVOID Blogspot In 2020
As a blogger, if there’s anything I’d ask you to stay away from, it’s Blogspot. Why? Because that’s where I started my first blog. I was a dead broke greenhorn, and Google’s free Blogger platform seemed like the perfect place for me to start.
I remember my first blog covered a baseball topic, and it had the old plain-looking “website.blogspot.com” subdomain. In the end, I saw the light and found my way to a custom domain, which turned out to be a nightmare—more on my experience with a custom domain in a second.
So, without further ado, here’s why you should steer clear of Blogspot at all costs:
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1. You’ll Compromise Your Brand’s Credibility
Are you trying to make a living as a pro blogger? Or perhaps you’re trying to build a business? Whichever the case, you need to avoid Blogspot as you would the coronavirus. What you need to do is to examine the niche you want to enter and do some investigating. Do any of the top brands or pro bloggers have Blogspot blogs? My guess is the answer is NO!
The smart move is to host your blog on your custom domain. I recommend you go with WordPress because I believe it’s an excellent choice. However, there are still other options for you, such as Medium, Shopify, or Wix.
You need to look at the big picture when making your decision. Some questions to guide you include:
- Are you serious about starting a company?
- Are you seriously considering to start making a living as a professional blogger?
If your answer is YES, then you must act accordingly.
So, if you’re not messing around about building your brand (personal brand), avoid Blogspot.
As an SEO expert, from my experience, I believe using Blogspot is a catastrophic mistake because…
2. They Don’t Rank High On Google
This is not mere speculation. Just open up Google and search for anything, then let me know if or when you bump into a blogspot.com ranking.
Okay, I am just joking!
There’s no point in waiting because you won’t find any! At least not for any valuable non-branded keywords.
It’s actually odd that blogs created using Google’s own free blogging platform don’t rank high on Google.
SEO is already demanding enough. There’s no need to make things worse for yourself by using Blogspot.
One of the best ways to rank high on Google is backlinks, and Blogspot will let you down even when it comes to backlinks.
3. It Will Be Extremely Difficult To Get Backlinks
I can tell you that a majority of professional bloggers won’t even dream of linking to Blogspot blogs. Typically, bloggers are skeptical regarding linking out. So, their pre-existing skepticism combined with your blogspot.com subdomain is a mixture for low conversion rates for your linking outreach.
And unfortunately, if you can’t get backlinks, you’re going to have a tough time in organic search.
Backlinks are tested and proven link building techniques you can utilize to turn around:
But wait a second… there’s more:
4. You Won’t Build Website Authority
One of the primary goals of link building and SEO implementation is to help build website authority. That’s because websites with authority rank high on Google and other search engines.
This is the reason why sites like The New York Times can rank on the first or second page a few hours after publishing. Since a majority of pro bloggers don’t link back to Blogspot blogs, you’ll have a difficult time building your site’s authority.
Naturally, I’ve leaned on SEO reasons why one should steer clear of Blogspot.
However, there are also several non-SEO reasons to avoid this free blogging platform as well.
5. When You Use Blogspot, You Don’t “Own” Your Blog
Yes, you read that right, when you use Blogspot to create your blogs, Blogger.com owns your content! That means that you can spend all your time creating premium SEO content and it could vanish in a second.
This reason is enough to convince you to stay away from this platform.
The fantastic thing about a self-hosted blog and a custom domain is that your content is all yours. You’re not tied down by another entity’s terms and conditions. This point paves the way for my next point …
6. You Must Adhere To Blogspot’s Terms and Conditions
Since blooger.com owns everything from your blog to your content, you must stick to their rules. After all, when you sign up, you agree to all their terms and conditions.
Therefore, if they deem anything you do “out of line”, they can erase your blog and everything in it in an instant.
However, even if you don’t breach any of their terms, and your Blogspot blog starts to see some traffic growth; well, sadly, there’s more bad news in store for you…
7. You Can’t Monetize
Blogger.com have strict restrictions regarding how bloggers can monetize their blogs. While you can use AdSense on your blog, there are still extreme restrictions against product and services sales.
Again… Why put yourself in a position where your brand is restricted? This can be avoided from the get-go.
So, now you know that Blogspot hurts your overall SEO and compromises your freedom, but it also sucks because:
8. Customization is Limited
Are you looking for the best design for your site? Well, you won’t get that from Blogspot. WordPress blogs have countless UX and design possibilities, whereas the same can’t be said for Blogspot. Not only do they have a limited selection of customizations and themes, but they are also not user-friendly and are often a struggle for anyone who isn’t a web developer.
Trust me, I designed my first blog with Blogspot, and it sucked big time.
And that’s not all; I wasted time trying to salvage the situation and tweak the design.
I cringe every moment I recall just how much time and effort I wasted with Blogspot blogs. In addition to all the reasons I’ve listed, there’s another issue I must mention:
9. A Majority Of Blogspot Blogs Are Plagued By Spam
Creating a blog for link building purposes is a typical grey hat technique.
That means that many grey hat link builders set up a free Blogspot blog, dump some content there, and link back to their actual sites. This is a fast way to score backlinks even though they are not real.
So, that brings us to a very simple question: “do you really want to host your blog on a platform that is plagued by spam?”
I know I wouldn’t.
And if you think that now you have an idea about using web 2.0s for link building, be warned… there are penalties for using web 2.0s if the primary objective is to host backlinks.
How do I know this?
Because I’ve succeeded in getting a number of manual actions removed for clients who abused this tactic. Immediately after we removed the backlinks from Blogspot, their manual actions were annulled. So, don’t joke around; seriously.
Earlier, I talked about how moving from Blogspot to a custom domain is a nightmare. Well, here’s why:
10. Migrating From Blogspot To A Custom Domain Is A Complete Nightmare
I’m going to go out on a limb here and say that a majority of people who start their first blog on Blogspot don’t have any experience with web development or site migration for that matter.
The reason behind my assumption is that this was true for my case back in the day.
When I finally realized that my efforts would end up down the drain, I had to take on the nightmarish task of migrating my blog from Blogspot to a custom domain.
So, can you guess what I do?
Well, I copied and pasted every single page one at a time! I’d have to say that it wasn’t my proudest moment.
Luckily, since I’ve made my fair share for stupid moves, you won’t have to.
Migrating from Blogspot to a custom domain is not only daunting, but the move will negatively affect your SEO performance.
Typically, 301 redirects should pass 100% of backlink equity and authority. Sadly, this is not true in practice. Therefore, even if you migrate the right way, your website’s SEO is still likely to suffer for some time.
But you can save yourself from all this if you just set up your blog on a custom domain.
I still have another huge reason to stay away from Blogspot, and it’s not related to branding, marketing, or anything technical. In the long run, if you go with a free blog, it’s a sign that…
11. You Are Not Fully Committed
You need to be fully invested. Nothing scares people more than losing money. Do you know how I know? Because I’ve experienced that kind of fear. I was terrified when I finally bought a domain and started paying for hosting each month.
I’m not trying to tell you how to manage your finances. All I know from personal experience is that when you’re financially committed, it changes your perception of things, more so when you have to pay for hosting month after month.
It somehow keeps you on your toes because you don’t want to find yourself in the red every month.
And that means you’ll come up with a way to increase traffic and income. In my opinion, it’s the push most of us need.
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